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| Why
Stage? |
| When
it comes time to sell a home, first impressions count! The more positive
the first impression, the better the prospects will be. The homeowner's
goal is to sell their home quickly and for the best possible price.
The buyer's goal is to find a house they would be proud to own. Staging
a home achieves those goals!
The way we live in
our homes and the way we sell our houses are two different things!
Once a home is placed on the market, it becomes a product. Just like
any other product you might find on a shelf at the local store, it has
features and benefits, pluses and minuses, and competition. To compete,
the product must be priced right and look better than the other products.
The housing market is no different. A house is one of many homes
for sale and it must be presented, to the buyers, in the best possible
way.
Staging
a home is essentially showing a buyer what they want to see. Before the
buyer decides to buy, they need to mentally move their own things into
a home. If a home has too much or too little in it, it is difficult for
most buyers to visualize how their own things will look in that home. When
viewing a new listing, home buyers decide within just a few minutes if
the house has enough appeal to bother looking more closely at its possibilities.
Home buyers also want to immediately be able to move into their new home
and begin their new lives, without having to do any kind of fix-up, change
or renovation. Home staging enhances the level of appeal, shows move-in
condition and allows the buyer to think, “I could live here”. |
| Benefits
of
Staging |
 Maximize
the sales price
Save money on real estate advertising
Shorten time on the market
Broaden Market Appeal
Increase Curb Appeal
Makes a home look better than the competition - in ANY market!
Establish Move-in Condition
A staged home is perceived as a home that has
been well taken
care of.
Photos
look better in print and internet advertising
Appraisers are more likely to appraise a staged house at
full value. |
| Don'tLeave
your House empty! |
| Have you completed that
renovation and now want to sell, or have you moved into your new abode
and are trying to sell your old one with no furniture in it? If you
want to get top dollar for it ... STAGE IT!
When potential buyers walks into that empty
space, they have no sense of scale, or how their furniture will work in
that space. Only 10% of people can actually
visualize the way a home could be. They also can make no emotional
attachment to your home if their is no furnishings to give that "wow" feeling.
If you don't have furniture for your house
on the market call Erin for a Staging to Sell consultation at 413.567.2415
and she'll source everything you need. |
| Staging
works in all
markets |
| There are two kinds of
markets: a sellers market and a buyers market.
In a sellers market, there are more buyers
with fewer houses available. This generally leads to homes selling quickly.
Staging homes in this market will often lead to multiple offers, which
drives the price upwards. "Take the case of a house in Toronto last
year that was listed appropriately at $599,900. In 5 days they had 10 bids
and the final price was driven up to $725,500, proving that while people
may shop with logic, they buy on emotion. This would not have happened
in a house that hadn't been decorated to sell." Quote taken
from sixelements.com
a home staging company in Toronto, ON
In a buyers market, there is a large
number of homes available and not as many buyers. Houses in this
situation usually sit on the market longer because the demand is low.
With a large selection to choose from and time on their side, home buyers
demand more from their purchase. The home that offers the most, and
show the best will sell faster and for more money.
In summary, staging works for everyone,
in every market. So call Erin Rhindress at 413.567.2415 for your
staging consultation.
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