Because a home is never given a second chance 
to make a  GREAT first impression! 
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What  is real estate Staging?
Real estate staging or home staging, is the art of preparing a home for market to give the best possible first impression to potential buyers, resulting  in a quicker sale and usually a higher profit.  It creates an inviting  atmosphere for the buyers, which enables them to picture themselves living in that home.  It is not interior decorating! It is  purposely, thoughtfully, playing up the features by rearranging furnishings, adding a few well placed accessories and condensing items to make the home more appealing to the prospective buyers.  Appropriate refurbishing and decorating for a general buying audience IS the art of home staging. 
 Staging ... not decorating
The goal of an interior decorator is to make a house into a home, with all the things the homeowners loves.  If done right an interior decorator will create a room(s) to reflect the homeowner's personal style and tastes.  A real estate stager on the other hand takes the space and creates a room(s) to appeal to a general buying audience.  Often times removing clutter as well as much of the homeowner's personal style to achieve that look.

Home Staging is more than just de-cluttering, it is merchandising a home's best features (much like a retail store), while downplaying the home's down falls.

"Many of my clients have the right 'stuff', there's just too much of it and many items can be better used in different rooms," says Professional Home Stager Debra Gould.  "My role (as their Stager) is to bring an objective eye to the project and look at every room in a new way. Often my clients are surprised by how much better their home works for them after I've been through it." 

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Interiors by ELR Designs, Hampden, MA                            Phone 413 . 262 . 1537                              e-mail: erin@elrdesigns.com
 
 
Serving All of Connecticut including: Somers, Suffield, Granby, West Hartford, Farmington, Avon, Simsbury, Southington and Middletown
Serving all of Western Massachusetts including: Longmeadow, East Longmeadow, Wilbraham, Hampden, Monson, Palmer, Ludlow, Belchertown,
Springfield, Chicopee, West Springfiled, Agawam, Westfield and North Hampton.

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Last Updated 6/05